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Last Updated: 12/8/2014

Last Updated: December 8, 2014

Online Privacy
The M.L.S. of Naples, Inc. ("Naples MLS", "we" or "us") owns and operates the website at (the "Website") The Naples MLS is a wholly owned subsidiary of the Naples Area Board of REALTORS® and Association of Real Estate Professionals, Inc. d/b/a the Naples Area Board of REALTORS® ("the Naples MLS®"). The Naples MLS understands the concerns Internet users have about the privacy and security of information.  This policy explains the Naples MLS' priorities for protecting your privacy and security, in addition to providing you with the best possible online experience.  In conjunction with this Privacy Policy, you should review the Naples MLS’ "Terms of Use" for a complete understanding of the rules governing this Website.

Information Gathered
Similar to other websites on the Internet, the Naples MLS gathers information about Website visitors and activity to improve the quality of online information and services offered.  As you visit and use the Website, the Naples MLS automatically tracks certain information about you to help us better understand how the Website is used and how we can enhance your overall experience on the Website.  This information may include the domain name of the website from which you are connecting, the URLs and Website pages you visit, the number of times you visit each Website page, what downloads and/or search queries you have made, how long you spent on particular sections of the Website, and your browser or computer operating system type.  We do not collect any information about your email address or other personally identifiable information merely by reason of your having visited this Website.  The information is generally gathered through the use of “cookies” and "clear GIFs".

A "cookie" is a small piece of information that a website sends to a visitor's computer in text file format so that the website can recognize your computer when you return to the website. In some cases, it is stored on the visitor's hard drive. Cookies can save the visitor's useful information that enables the website to recall your preferences.  You can refuse cookies by turning them off in your browser.  If you have set your browser to warn you before accepting cookies, you will receive the warning message with each cookie.  Please refer to your browser instructions for information regarding erasing, blocking, and receiving warnings for cookies. Declining the Internet cookie may, however, interfere with a visitor's ability to view certain content in our Website.

We and our service providers sometimes use "clear GIFs" in connection with cookies and other Website functions. Clear GIFs perform administrative functions without detracting from your online experience. They may be used to perform statistical and administrative tasks including measuring site and page traffic, verifying advertising avenues and positioning images on the web. Clear GIFs do not collect personal information.

Optional Voluntary Information
There are occasions where we ask you to voluntarily submit information about yourself, (known as "Personally Identifiable Information" or "PII") such as your name, address, e-mail address and property search criteria.  We use your PII to enable us to better understand your needs, adjust to your personal preferences, enhance your ability to search properties, contact you regarding properties you may be interested in and for other similar business purposes. 

Modifying Your Information
If you want us to delete your PII, please contact us at 239-597-1666 or email us at with your request. We will take steps to delete your PII as soon as is practicable, but some information may remain in archived/backup copies for our records or as otherwise required by law.

Reasons for Gathering of Information
Information is collected and website traffic patterns are monitored by us on this Website for a variety of purposes, including:
• Editorial and feedback purposes
• Marketing and promotional purposes
• Statistical analysis of users' behavior to measure the effectiveness of this Website
• Product development
• Content improvement
• To inform advertisers how many visitors have seen or clicked on their advertisements
• Customization and improvement of the content and layout of our Website

Use of Information and Protection of Your Privacy
As mentioned above, we track your usage of this Website to better understand your needs, and enable you to for search properties.  We may provide aggregate statistical information to reputable parties about the visitors to this Website, but such statistical information does not contain any personal or private information about you. We will not share your PII with any outside parties without your permission, unless such disclosure is necessary to comply with applicable law or valid legal process or to protect the personal safety of our users, employees, independent contractors or the public.  Notwithstanding the foregoing, for purposes of fulfilling your requests for additional information or services concerning a property for sale or lease, we will forward to the appropriate agent or broker the personal contact information that you voluntarily provide to permit the agent or broker to contact you to provide you with the information or services you request. Once we have forwarded your contact information to the agent or broker, the agent or broker will be solely responsible for the further use of such information, and the Naples MLS disclaims any responsibility for acts or omissions of such agents or brokers. 

We may use third party contractors who can access our databases for the purpose of conducting repairs or upgrades to our computer system.  We may also use third party service providers and give access to your personal information as part of the services they provide to us. We hold all such third parties to the same privacy standards to which we hold ourselves.  We require these third parties to use and disclose your PII only as necessary to perform their services for us.

We may also disclose the information we collect, including PII, to third parties as is required, usual, appropriate or acceptable to help us manage or administer our business, or to courts, litigants, or government agencies as required or permitted by law, or to protect the personal safety or property of the Naples MLS, NABOR®, or their staff, members, participants, subscribers or the general public.

We operate secure data networks protected by industry standard security protocols, such as (if and where appropriate) firewalls, encryption, and password protection systems.  Our security and privacy policies are periodically reviewed and enhanced as necessary, and only authorized individuals have access to the information provided by our users.

This Website may contain hyperlinks or "links," to and from other Internet sites. These sites may have different privacy practices from the ones described here. Since this Privacy Policy applies solely to this Website, please read the privacy statements of the other Websites you visit. Neither the Naples MLS nor NABOR® is responsible or liable to you as a result of your dealings with the owners or operators of other websites.

Policy Toward Children
Our Website is not directed to children under 13. Consistent with the Federal Children's Online Privacy Protection Act, we do not knowingly collect PII from children under 13. If we discover that we have collected PII of a child under 13, we will delete such information from our system as soon as possible.

Internet Privacy Policy
This Privacy Policy is effective as of the date first written above.  By using this Website you consent to the collection and use by us of the information about you in the manner described in this Privacy Policy.  If we decide to change our Privacy Policy, we will post those changes on this page so you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.  From time to time we may modify or update this Privacy Policy.   All changes will be promptly posted at this location on our Website. We recommend that visitors to our Website re-visit this Privacy Policy on occasion to learn of changes to our privacy practices and policies.

It is important to us at the Naples MLS and NABOR® to hear what visitors have to say about our Website, our services, or any other issues. If you have any questions and/or concerns, or want to let us know what you think, please contact us at 239-597-1666 or email us at

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All information regarding a property for sale, rental or financing, school information and public tax records is from sources deemed reliable; PROVIDED, HOWEVER, that representations and warranties are not made about the accuracy thereof, and such information is subject to errors, omissions, updates, modifications, changes of price, rent rates, commissions, prior sales, leases or financing, changes in school boundaries, or withdrawal without notice. All information displayed on this Website should be independently verified if any person intends to engage in a transaction based upon such information.

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