Last Updated: 6/24/2015
FOR IMMEDIATE RELEASE

Contacts: Pat Pitocchi, Media Relations Committee Chairperson, (239) 398-8650
Marcia Albert, NABOR Director of Marketing, (239) 597-1666


$300-$500K Housing Market Gains Momentum in May



Naples, Fla. (June 19, 2015) – Historically, many local REALTORS® consider May an “in-between month” as it sits between when seasonal winter residents leave Naples for their homes up north and summer visitors arrive. Yet despite this perception, activity for May in the $300,000 to $500,000 price category of the housing market was on fire with a 30 percent increase (month over month) in overall closed sales from 181 homes in May 2014 to 236 homes in May 2015 according to a report released by the Naples Area Board of REALTORS® (NABOR®), which tracks home listings and sales within Collier County (excluding Marco Island).

Many of the homes in the under $300,000 price category have moved into the $300,000-$500,000 price category (bracket creep), a phenomenon that contributes to the increase in inventory levels for single family homes in all price categories above $300,000, all of which increased by double digits.

NABOR®’s May 2015 Market Report also indicated closed sales for single family homes in the $300,000 to $500,000 price category, while impressive at an increase of 25 percent from 102 single family homes in May 2014 to 127 single family homes in May 2015, was not actually the highest performing price segment. It was closed sales for single family homes in the $1M to $2M price category that experienced the highest increase – 38 percent – from 32 single family homes in May 2014 to 44 single family homes in May 2015. Interestingly, closed sales in the $300,000 to $500,000 condominium market in May were also impressive with an increase of 38 percent from 79 condominiums in May 2014 compared to 109 condominiums in May 2015.

Homes in the $300,000 to $500,000 price category saw positive double-digit action in overall pending and closed sales (and inventory), yet the overall median closed price did not change. Contributing to this category’s median closed pricing stabilization was a 2 percent increase for single-family homes from $380,000 in the 12-months ending May 2014 to $386,000 in the 12-months ending 2015; and a 1 percent decrease in the median closed price for condominiums in the same price category from $370,000 in the 12-months ending May 2014 to $367,000 in the 12-months ending May 2015.

According to Jeff Jones, NABOR treasurer and Managing Broker at the Naples-Park Shore office of Coldwell Banker®, the May report also indicated that, “historically, the median closed price for homes above $300,000 in May was the lowest since NABOR®’s been tracking statistics [March 2008].” Effectively, the median closed price for homes above $300,000 was $520,000 in the 12-months ending May 2015 compared to $550,000 in the 12-months ending May 2009.

“In all actuality, prices for homes between $300,000 and $1M are remaining relatively static,” said John Steinwand, Broker and Principal at Naples Realty Services, Inc. The May Market Report supported Steinwand’s observation as it indicated that the overall median closed price for homes under $300,000 increased 10 percent from $170,000 in the 12-months ending May 2014 to $187,000 in the 12-months ending May 2015; and the overall median closed price for homes $2 million and above increased 11 percent from 2,900,000 in the 12-months ending May 2014 to 3,212,000 in the 12-months ending May 2015.

The NABOR® May 2015 Market Report provides comparisons of single-family home and condominium sales (via the Southwest Florida MLS), price ranges, and geographic segmentation and includes an overall market summary. The NABOR® May 2015 sales statistics are presented in chart format, including these overall (single-family and condominium) findings:

• Overall pending sales decreased 11 percent from 1,096 in May 2014 to 977 in May 2015.
• Overall closed sales remained flat for a second month with no increase or decrease reported on a 12-months ending basis.
• Closed sales for single family homes in the $300,000 to $500,000 price category increased 22 percent from 1,075 homes in the 12-months ending May 2014 to 1,316 homes in the 12-months ending May 2015.
• Closed sales for condominiums in the $300,000 to $500,000 price category increased 33 percent from 691 condominiums in the 12-months ending May 2014 to 922 condominiums in the 12-months ending May 2015.
• Overall median closed price increased 15 percent from $252,000 in the 12-months ending May 2014 to $289,000 in the 12-months ending May 2015.
• Overall inventory decreased 3 percent from 3,919 homes in May 2014 to 3,800 homes in May 2015.
• Inventory for single-family homes in the under $300,000 price category decreased 34 percent from 465 single-family homes in May 2014 to 307 single-family homes in May 2015.
• Inventory for condominiums in the $2M and above price category increased 83 percent from 30 condominiums in May 2014 to 55 condominiums in May 2015.
• Average days on market decreased 21 percent from 95 days in May 2014 to 75 days in May 2015.

As pointed out by Bill Coffey, Broker Manager of Amerivest Realty Naples, there is only a 1.85-month supply of homes under $300,000.

“Inventory is not going down as much as it once did,” noted Mike Hughes, NABOR® president, Vice President and General Manager of Downing-Frye Realty. “The inventory of properties below $300,000 has been reduced quite a bit from several years ago. This market is under tremendous pressure from multiple groups including first time home buyers, retirees and boomerang buyers.

The dynamics of the Naples market in 2015 are quite different than they were in 2005. We are not seeing the rampant flipping of properties that occurred in 2005. Many of our buyers recently are end users. The financing market today is a lot tougher now than it was in 2005. Roughly 60 to 70 percent of our buyers these days are cash buyers. Also, many of the developers are requiring a larger down payment than they did back in 2005.

Certainly property values have climbed in the area. With respect to the low-end part of the market, we still have many properties within Naples and there are plenty of these properties on the outskirts of the Naples area too. The bottom line is that the consumer looking for properties below $300,000 still has a wide selection of choices in Southwest Florida.”

Hughes also pointed to similar dynamics affecting other high demand cities like Washington, DC, where most of the affordable homes are located in suburban areas. The projections are for tremendous growth east of Collier Boulevard over the next 20+ years. This area is very desirable for the consumer who wants land and wants to stay in a more affordable budget.

Homebuyers are fueling the decrease in days on market according to broker analysts, as shown by an overall decrease of 21 percent from 95 days on the market in May of 2014 to 75 days on the market in May of 2015. “It takes a lot less time to sell your house when it’s priced right,” remarked Brenda Fioretti, Managing Broker at Berkshire Hathaway HomeServices Florida Realty. “And if a buyer finds a home they like, they need to move quickly!”

To ensure your next sale or purchase in the Naples area is a success contact a REALTOR® on Naplesrea.com.”

The Naples Area Board of REALTORS® (NABOR®) is an established organization (Chartered in 1949) whose members have a positive and progressive impact on the Naples Community. NABOR® is a local board of REALTORS® and real estate professionals with a legacy off nearly 60 years serving 5,000 plus members. NABOR® is a member of the Florida Realtors and the National Association of REALTORS®, which is the largest association in the United States with more than 1.3 million members and over 1,400 local board of REALTORS® nationwide. NABOR® is structured to provide programs and services to its membership through various committees and the NABOR® Board of Directors, all of whose members are non-paid volunteers.

The term REALTOR® is a registered collective membership mark which identifies a real estate professional who is a member of the National Association of REALTORS® and who subscribe to its strict Code of Ethics.