Last Updated: 1/16/2015
FOR IMMEDIATE RELEASE Contacts: Pat Pitocchi, Media Relations Committee Chairperson, (239) 398-8650, Marcia Albert, NABOR Director of Marketing, (239) 597-1666

Luxury Market Gains Momentum in 2014


Naples, Fla. (January 16, 2015) – Overall closed sales for homes in every price category above $300,000 saw double digit increases in 2014, making broker analysts contend that it was the third best year in sales history within the last 10 years. According to the Annual 2014 Market Report released by the Naples Area Board of REALTORS® (NABOR®), which tracks home listings and sales within Collier County (excluding Marco Island), inventory increased 16 percent for homes in the $2 million and above category from 394 in 2013 to 457 in 2014. The report also showed overall closed sales in this price category increased 33 percent from 299 homes in 2013 to 399 homes in 2014, yet the overall median home price in this high-end price category held steady year over year at $2,950,000.

“Even though the report shows overall inventory decreased 6 percent in 2014, it increased in several price categories including the very high end. Interestingly however, and as indicated by the report, prices for luxury homes held steady. There appears to be clear indication of price stabilization,” said Coco Waldenmeyer, managing broker at John R. Wood Properties.

“Yes. That’s true,” commented Cindy Carroll, SRA, with the real estate appraisal and consultancy firm of Carroll & Carroll, Inc. “The market in general is trending toward a balance of supply and demand and value stabilization. Some market sectors may have reached their peak for this economic cycle in the fall of 2014 while other areas will demonstrate continued value growth in 2015.”

Buyers looking for single family homes in 2015 will be pleased as the report indicated a 3 percent increase in inventory for single family homes from 2,260 in 2013 to 2,321 in 2014. As noted by Rick Fioretti, NABOR® President Elect and Broker Associate with Berkshire Hathaway Home Services Florida Realty, this may be due to what the industry calls a “sleeping inventory,” or sellers who were unaware of the market’s improvement and upon exploring their options with a REALTOR® decided to place the home for sale.

While closed sales stood firm at a 3 percent increase for condominiums in 2014, inventory in the condominium market did not fare as well as single family homes in 2014. The report indicated a 14 percent decrease in condominium inventory from 2,354 in 2013 to 2,030 in 2014. The only price category that experienced an increase was the $300,000 to $500,000 price category. It increased 13 percent from 408 condominiums in 2013 to 462 condominiums in 2014. Broker analysts argue that this may be due, in part, to bracket creep, which is what happens when a home’s value increases to a point that it surpasses its current category’s threshold and gets pushed into the price category above it. The fact that inventory for condominiums in the $300,000 and below price category decreased 23 percent is further evidence of the bracket creep.

The NABOR® Annual 2014 Market Report provides comparisons of single-family home and condominium sales (via the Southwest Florida MLS), price ranges, and geographic segmentation and includes an overall market summary. The NABOR® Annual 2014 sales statistics are presented in chart format, including these overall (single-family and condominium) findings: As noted by Bill Coffey, Broker Manager of Amerivest Realty Naples, the Naples housing market’s momentum is evident when you compare quarterly sales activity for 2014. Closed sales started with a 5 percent increase in the first quarter, but then fell 4 and 11 percent respectively during the second and third quarters. But for the fourth quarter, sales were up 9 percent.

Industry predictions of a self-correcting market have come true. A return to a balanced housing market can be seen in the NABOR® Annual 2014 Market Report because, even though sales increased by double digits for homes above $300,000, the median home price did not shift.

The Naples Area Board of REALTORS® (NABOR®) is an established organization (Chartered in 1949) whose members have a positive and progressive impact on the Naples Community. NABOR® is a local board of REALTORS® and real estate professionals with a legacy of nearly 60 years serving 5,000 plus members. NABOR® is a member of the Florida Realtors and the National Association of REALTORS®, which is the largest association in the United States with more than 1.3 million members and over 1,400 local board of REALTORS® nationwide. NABOR® is structured to provide programs and services to its membership through various committees and the NABOR® Board of Directors, all of whose members are non-paid volunteers. The term REALTOR® is a registered collective membership mark which identifies a real estate professional who is a member of the National Association of REALTORS® and who subscribe to its strict Code of Ethics.