The best match of a seller and a real estate agent rests on the agent’s understanding of the market and their devotion to the seller. In Southwest Florida, multiple niche markets require layers of expertise. Trailblazer and Naples resident Maurica Hurley has launched Niche Real Estate, powered by a blend of contemporary and traditional marketing to sell the Paradise Coast’s most desirable properties. A Rhode Island native and sailing enthusiast, relocating to Naples in 2000 furthered Maurica’s fondness for beachfront properties and the people who live in them.
Niche Real Estate is the result of more than a decade of Maurica’s experience working with developers, builders and real estate professionals. Amassing a skill set that bridges the gap between innovative and conventional real estate sales techniques, her unique abilities include recognizing opportunities and quickly acting upon them, leveraging experience, research and digital solutions. Digitally Certified in Content Marketing, Social Media Management and SEO Management, Maurica is adept at using media to generate sales, including working with mobile platforms to reach targeted buyers incorporating video, social media and texting technology. Her many successes have included brand management, realtor and broker event planning, advertising, multi-media and PR campaigns, commercial and print production for companies like West Bay Club, Fiddler's Creek, Bella Terra, Deangelis Diamond Construction, Colonial Homes, Lennar, St. Croix and Premier Properties – experience she now channels through Niche Real Estate via Premier Plus Real Estate.
A frequent visitor to Toronto and surrounding areas, Maurica has forged an understanding of the needs of Canadian real estate interests in the Naples area. She has built relationships to assist savvy Canadians who have discovered the value of owning property in Southwest Florida. Maurica has received training in Canadian real estate, which proves invaluable to Canadians who prefer working with representatives who can navigate this complex real estate specialty.
Knowing that having a safe place to call home is the platform of thriving communities, Maurica is especially conscious of helping others. She is a supporter of PACE Center for Girls, the Naples Shelter for Abused Women & Children, the Garden of Hope & Courage, CHEF Scholarships, Opera Naples and the Heart and Stroke Foundation of Canada. Her community outreach extends to multiple memberships, including the National Association of Board of Realtors (NABOR), American Marketing Association, Chamber of Commerce, Collier County Lodging & Tourism Alliance, Interagency Council, National Association of Professional Women, Public Relations Association of Collier County, Women's Council of Realtors, Chaine des Rotisseurs, Naples Biaillage.
Niche Real Estate clients benefit from Maurica Hurley’s philosophy that people buy how they live. The Southwest Florida real estate landscape reflects what she knows best: Buyers are drawn to a lifestyle, not just bricks and mortar. Find out why sellers from Old Naples to Collier Blvd., North Naples to Bonita Springs and everywhere in between list property with Niche Real Estate. Contact us to list yours today.