Bruce specializes in the sale of luxury homes, condominiums and villa homes within walking distance to Naples' powder-white sand beaches. He graduated from Penn State in 1971, founded Employee Benefits Corporation of America (EBCA) in 1984, turned it into the largest health insurance brokerage firm in Virginia and sold the company in 2001. He moved to Naples and began a successful sales career in real estate. Bruce volunteers his time to support activities which contribute to a better downtown Naples and he commits a portion of his earnings to create scholarships for students who would not be able to attend school without additional financial support. To date, more than 30 students are beneficiaries of his scholarships.